PC-Limited Internet Marketing Blog

What is the difference between Internet marketing and straight SEO from the brick-and-mortar world of storefronts? The best analogy has to do with visibility and targeting. If you think of all the ways a business might attract drive-by or casual

The roots of social media marketing go back to that most powerful of marketing tools: word of mouth. And just like word of mouth, social media marketing can work for you or against you.

At first glance, e-mail marketing seems like an electronic version of direct mail. While there are parallels in terminology and strategy, there are also some key differences between the two. For instance, right out of the box, cost and reach will vary dramatically.

Your page rank is a combination of how a search engine views your site (mostly through on-site material) and how valuable your site seems to others (mostly from off-site metrics). Only by looking at both can your site's quality be

It may be a mental stretch to think of the online, virtual world of information in terms of concrete market analysis, but there is actually a very strong parallel. The point of SEO is to gain space in an ever-changing envelope of attention.

My clients have heard of keyword research. They know it's something they need. They know it's important. But they are not quite sure what keywords actually are or how they are used.